Lily Allen-LDN Goodwins ideas.

The video which i looked at was Lily Allen's LDN a populor pop song which was directed by Nima Nourizadeh. This video shows typical gene characteristics where the artist Lily Allen is performing her song whilst walking through the streets of London. There are quite a lot of long panning shots showing lilys whole body she is wearing bright red dress which is quite a fierce sexy colour, these certain shots follow the male gaze theory as the artist can be seen as sex symbol in order to make her popular among the male audience in order to reach a larger audience and sale more records. Also at the start of the video there is some intertexual refrence when Lily is the record shop asking for a very specfic mixed genre of music and in interviews when she first realsased her album this in the way she described her sound. lThe lyrics in the song have fairly serious message and can almost come across as outspoken although the majority are tounge in cheek, but in general the song is quite an upbeat cheerful pop song thanks to the chorus and the accompanying video. There is a clear relationship between the lyrics and the visuals the video follows the concept of the lyrics "When you look with your eyes everything seems nice, But if you look twice you can see its all lies" we can see this from the video as Lily walks through at first everything is nice as you can see below in the screenshot the lyrics are " A fella looking dapper-and he's sitting with a slapper, Then we see its a pimp and his crack whore" the video very much links in with the songs lyrics all the way through. The shot on left which is the "lie"is very bright and where as the "truth" is very dark and also the dark background the bright red dress which Lily is wearing so this links in with binary opposition such as light and dark. As you can see in the screen shots below.

Also the video has a number of close ups of the star Lily Allen which which shows off her style of wearing trainers with a dress. This give her own unique style making her different from any other artists around that time as she was a young women writing all of her own music and having her own style rather then following common trends. Also around this time the song was realeased Lily Allen was launching her own fashion range in new look so this was obviously a record label demand as to promote her Lily Allen as a brand. There are lots close ups of Lily throughout the video looking very happy and cheerful as if she is smiling to her audience. The video is very much a concpet video but is also performance based video.