In what ways does your media product use, develop or challenage form and conventions of real media products?

My music video is a performance based video with elements of narrative throughout showing a couple in love. My video is seen very much through Laura Mulveys theory of the male gaze this is her theory when a female is seen as a Madonna who is seen as pure and innocent or a Whore who is seen as seductive. In my music video the costume in which my artist is would suggest she is very much a ‘Whore’ with a short black coat on revealing her legs in order to attract the male audience to her music. In the other scene when she is with the male she is dressed very differently but still acting flirty with the male and he is seen chasing her around and kissing the female. Furthermore the mis-en-scene would also suggest she very much fits in with the ‘whore’ persona, performing under bridges and standing on the side of the road carelessly which could be seen as trying to seek attention which is very much a ‘whore’ characteristic. Also the costume and the shots used are very similar to the ones used in Alesha Dixon’s music video for; To love again where both artists are seen in short black coats which give a classy look but also revealing the females legs and both in black heels with their hair down and fairly messy look as they are outside windy weather which could suggest they are looking for something.

Furthermore my music video very much demonstrates Goodwins ideas on gene characteristics of a music video with performance elements throughout with artist performing the song outside which strongly links between the visuals and the lyrics. Also Goodwins idea of demands from the record label where there would be lots of close ups of the artist to develop her fan base and make her known as an artist. My music video also links very strongly to Goodwins ideas that there is frequent reference to the notion of looking which in my music video would be very much the voyeuristic treatment of the female body, kissing and flirting with a male, as seen in many music videos where the lyrics relate to songs about love as seen below.